The Goal
The Premier League set out to strengthen its connection with Indian fans by bringing the authentic PL experience to the country. The objective was twofold: first, to create excitement and visibility through a Trophy Tour in Mumbai, and then to scale that energy into a large-format Fan Park in Bangalore. Together, these activations aimed to bring fans closer to the game they love, showcase the league’s global stature, and build long-term brand affinity in one of football’s fastest-growing markets.
The Outcome
Our company was entrusted to design, execute, and manage both high-profile events end-to-end.
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Trophy Tour, Mumbai
We created an immersive two-day experience zone in the city, featuring the iconic Premier League Trophy, interactive fan activities, and the star power of football legend Alan Shearer alongside Bollywood icon Ranbir Kapoor. This combination of international sporting prestige and Indian celebrity appeal generated massive buzz, media attention, and fan excitement. The event acted as a teaser to the upcoming Fan Park, leaving Mumbaikars asking for more. -
Fan Park, Bangalore
Building on the momentum, we then delivered a two-day football carnival at the Karnataka Trade Promotion Organisation (KTPO) grounds. Designed to host up to 40,000 fans, the setup featured a giant screen broadcasting live Premier League matches, virtual reality experiences simulating match-day, and interactive games like sprinting and penalty challenges. Fans also got the coveted chance to take photos with the Premier League Trophy. Our team handled everything- from liaisoning with authorities to branding, logistics, technical production, and fan engagement zones- ensuring a flawless, world-class execution.
Together, these activations brought the Premier League brand alive in India, delivering experiences that matched the energy and excitement of the league itself.
The Feedback
Fans described the events as unforgettable, with many calling it their closest connection yet to the Premier League experience. The Trophy Tour generated an emotional high in Mumbai, while the Bangalore Fan Park delivered on its promise of scale and immersion, creating a true festival of football. Premier League stakeholders applauded the professional execution, seamless operations, and the ability to blend international standards with local fan culture. Both events demonstrated how global sports properties can resonate deeply when executed with precision and creativity in India.
