The Goal
SIDBI (Small Industries Development Bank of India) wanted to amplify its mission of fostering entrepreneurship, self-sustenance, and financial empowerment by reaching the everyday citizen in a meaningful, visible way. The brief was to create strong brand awareness while reinforcing SIDBI’s values of promoting livelihood opportunities through self-employment and entrepreneurship development. To achieve this, SIDBI leased Delhi’s Hauz Khas metro station-one of the busiest junctions on the Magenta Line-for 10 years, with the vision of turning it into a living canvas for their message.
The Outcome
Our company was entrusted as the execution partner to design, execute, and maintain the complete station branding. This included end-to-end responsibilities: liaisoning with DMRC authorities, managing logistics, producing and installing high-quality vinyl wraps, overseeing merchandising, and setting up indoor and outdoor branding innovations. From bold neon-color exterior wraps and acrylic signage to indoor engagement kiosks, digital podiums, QR code interactions, and artisan galleries, the space was transformed into a powerful and engaging environment that connected with millions of commuters daily.
Crucially, we did not just create the branding-we ensured its consistency and upkeep. For eight long years, our team maintained the branding across the entire station, handling wear-and-tear, refreshes, and periodic innovations so the campaign remained fresh and impactful throughout. This long-term commitment reflected not just executional excellence but also the ability to sustain brand visibility in one of the city’s highest-traffic environments.
The Feedback
The initiative was met with enthusiasm from both SIDBI stakeholders and the public. Commuters engaged with the messaging daily, and the vibrant look of the station created a memorable identity that differentiated Hauz Khas as more than just a transit hub. SIDBI’s leadership praised the professional execution and the consistency of maintenance over the years, calling it a true example of how branding can translate vision into real-world impact. For our company, the project demonstrated our strength in large-scale branding, long-term management, and flawless coordination with multiple stakeholders.
