The Goal World Hemophilia Day presented an opportunity to raise nationwide awareness about the disorder and spark conversations around patient needs, medical research, and government support. Shire, together with the Hemophilia Federation of India (HFI), wanted to create a public moment powerful enough to cut through the clutter of health campaigns. The brief: design a launch that was not just symbolic but also credible, with participation from doctors, researchers, patients, and authorities. The Outcome Our strategy centered on one simple yet bold idea: light up a national monument red to symbolize hemophilia awareness. Qutub Minar in Delhi was chosen for its cultural resonance and visibility. We designed the event as a press-first experience, ensuring strong media coverage while delivering a heartfelt on-ground moment for stakeholders. The evening featured Shire leadership, medical professors, hemophilia patients, and HFI representatives, all joining hands as the monument lit up in striking red. The lighting spectacle became an instant hook for the media. It created visually arresting content that news outlets were eager to cover, while the dignified setting reinforced the seriousness of the cause. Beyond symbolism, the event served as a networking and knowledge-sharing platform between the medical fraternity, patient groups, and policymakers. The Feedback The campaign was widely acknowledged by stakeholders for its creativity and impact. The choice of Qutub Minar and the scale of execution drew praise for “making the invisible visible.” The presence of patients alongside experts humanized the event, and journalists highlighted the blend of awareness with action. For Shire and HFI, the event became a milestone moment that put hemophilia in mainstream conversation on World Hemophilia Day.
Kohler – “Pressure Play” Launch with Bipasha Basu
The Goal Kohler India was ready to introduce its high-performance showerheads-Magna and Everclear-to the market. The challenge: launch them in a way that captured Kohler’s premium personality while connecting with aspirational urban audiences. The brand wanted an experience that merged celebrity power, digital engagement, and on-ground activation to ensure reach across multiple touchpoints. The Outcome The journey was far from smooth. Just five days before the launch, the originally signed celebrity had to back out, threatening to derail months of planning. The team pivoted swiftly, securing superstar Bipasha Basu, whose bold persona aligned perfectly with the brand’s message of confidence and performance. From there, we executed a 360-degree rollout: Digital Engagement: A gamified “Pressure Play” jigsaw challenge challenged users to complete puzzles in 30 seconds, simulating the power of Kohler showers. This went viral, with ~150,000 participants engaging online. Radio Integration: Listeners across major cities were invited into the campaign through quirky sing-along segments that kept the Kohler name top of mind. Mall Activations: Across six days in Delhi, Mumbai, and Bengaluru, shoppers engaged with fun shower-themed games. Nearly 9,000 people visited the stalls, and ~3,000 participated directly in the games. Press Launch: The finale was a star-studded media event where Bipasha Basu unveiled the products alongside host Mandira Bedi, drawing massive coverage and energizing both media and fans. The campaign demonstrated agility, creativity, and scale-turning a last-minute crisis into an opportunity for greater impact. The Feedback The press event was labeled a “grand success,” with the media noting the seamless pivot and strong execution. Bipasha Basu’s presence electrified audiences; the crowd’s response was described as “going berserk.” Mall visitors praised the interactive nature of the games, while Kohler stakeholders appreciated the consistent brand-building across all platforms. The campaign not only launched the products but also cemented Kohler’s reputation for stylish, bold experiences.
Dettol X Kumbh Mela – Nasik | Ujjain
The Goal The Kumbh Mela is the world’s largest human congregation, with more than 30 million pilgrims gathering in Nashik over 58 days to seek spiritual salvation. While it epitomizes devotion and faith, it also brings critical challenges: the risk of disease outbreaks due to unhygienic conditions and the immense strain on the city’s water resources. In 2015, with weak monsoons causing acute shortages, Nashik faced an uphill battle to provide for millions of visitors. Dettol, under its Banega Swachh India initiative, wanted to intervene meaningfully-by promoting healthy handwashing habits to prevent illnesses like diarrhea and asthma, while also ensuring water was used responsibly. The vision was ambitious: create an initiative that educated, protected, and conserved at an unprecedented scale. The Outcome Our team partnered with Dettol to bring this vision to life on the ground. From concept to execution, we managed the liaison with local authorities, ensured logistics were seamless, and oversaw merchandising, volunteer deployment, and crowd engagement across the mela grounds. Together with Dettol, we designed an activation that blended innovation with practicality: Volunteers were stationed across the mela distributing 66,624 Dettol sanitizer bottles, each enabling around 100 waterless handwashes-saving over 33.3 lakh liters of water. Specially designed spray faucets paired with Dettol liquid handwash allowed complete handwashing with just 100ml of water compared to the usual 500ml, saving an additional 17,520 liters of water across 43,800 handwashes. Radio promotions and leaflets reinforced awareness, ensuring the message of hygiene and conservation reached far beyond just those who interacted directly with the stations. The campaign not only solved practical problems but also demonstrated how large-scale gatherings could be managed sustainably with the right mix of planning, creativity, and precision execution. The Feedback The initiative was hailed as a landmark success. Pilgrims appreciated the ease and accessibility of the handwash systems, while authorities recognized the water conservation impact during a time of scarcity. The media celebrated it as a pioneering example of brand responsibility at scale. Dettol strengthened its reputation as the champion of hygiene in India, while our team’s role in liaisoning, logistics, and flawless on-ground delivery was acknowledged as a key factor in turning a bold idea into reality. Together, we ensured the 2015 Kumbh became one of the safest and most hygienic in history.
Sidbi X Hauz Khas Metro Station
The Goal SIDBI (Small Industries Development Bank of India) wanted to amplify its mission of fostering entrepreneurship, self-sustenance, and financial empowerment by reaching the everyday citizen in a meaningful, visible way. The brief was to create strong brand awareness while reinforcing SIDBI’s values of promoting livelihood opportunities through self-employment and entrepreneurship development. To achieve this, SIDBI leased Delhi’s Hauz Khas metro station-one of the busiest junctions on the Magenta Line-for 10 years, with the vision of turning it into a living canvas for their message. The Outcome Our company was entrusted as the execution partner to design, execute, and maintain the complete station branding. This included end-to-end responsibilities: liaisoning with DMRC authorities, managing logistics, producing and installing high-quality vinyl wraps, overseeing merchandising, and setting up indoor and outdoor branding innovations. From bold neon-color exterior wraps and acrylic signage to indoor engagement kiosks, digital podiums, QR code interactions, and artisan galleries, the space was transformed into a powerful and engaging environment that connected with millions of commuters daily. Crucially, we did not just create the branding-we ensured its consistency and upkeep. For eight long years, our team maintained the branding across the entire station, handling wear-and-tear, refreshes, and periodic innovations so the campaign remained fresh and impactful throughout. This long-term commitment reflected not just executional excellence but also the ability to sustain brand visibility in one of the city’s highest-traffic environments. The Feedback The initiative was met with enthusiasm from both SIDBI stakeholders and the public. Commuters engaged with the messaging daily, and the vibrant look of the station created a memorable identity that differentiated Hauz Khas as more than just a transit hub. SIDBI’s leadership praised the professional execution and the consistency of maintenance over the years, calling it a true example of how branding can translate vision into real-world impact. For our company, the project demonstrated our strength in large-scale branding, long-term management, and flawless coordination with multiple stakeholders.
Indian Premier League
The Goal The Premier League set out to strengthen its connection with Indian fans by bringing the authentic PL experience to the country. The objective was twofold: first, to create excitement and visibility through a Trophy Tour in Mumbai, and then to scale that energy into a large-format Fan Park in Bangalore. Together, these activations aimed to bring fans closer to the game they love, showcase the league’s global stature, and build long-term brand affinity in one of football’s fastest-growing markets. The Outcome Our company was entrusted to design, execute, and manage both high-profile events end-to-end. Trophy Tour, Mumbai We created an immersive two-day experience zone in the city, featuring the iconic Premier League Trophy, interactive fan activities, and the star power of football legend Alan Shearer alongside Bollywood icon Ranbir Kapoor. This combination of international sporting prestige and Indian celebrity appeal generated massive buzz, media attention, and fan excitement. The event acted as a teaser to the upcoming Fan Park, leaving Mumbaikars asking for more. Fan Park, Bangalore Building on the momentum, we then delivered a two-day football carnival at the Karnataka Trade Promotion Organisation (KTPO) grounds. Designed to host up to 40,000 fans, the setup featured a giant screen broadcasting live Premier League matches, virtual reality experiences simulating match-day, and interactive games like sprinting and penalty challenges. Fans also got the coveted chance to take photos with the Premier League Trophy. Our team handled everything- from liaisoning with authorities to branding, logistics, technical production, and fan engagement zones- ensuring a flawless, world-class execution. Together, these activations brought the Premier League brand alive in India, delivering experiences that matched the energy and excitement of the league itself. The Feedback Fans described the events as unforgettable, with many calling it their closest connection yet to the Premier League experience. The Trophy Tour generated an emotional high in Mumbai, while the Bangalore Fan Park delivered on its promise of scale and immersion, creating a true festival of football. Premier League stakeholders applauded the professional execution, seamless operations, and the ability to blend international standards with local fan culture. Both events demonstrated how global sports properties can resonate deeply when executed with precision and creativity in India.
EXXON MOBIL- Van Activation | Training on Wheels
The Goal Mobil wanted to strengthen its presence among the most influential voices in the automotive ecosystem: local mechanics, service supervisors, retailers, and customers. The challenge was not only to spread awareness about Mobil 1, Mobil Super, and Delvac but also to build long-term relationships with those who directly impact brand preference and sales. The objective was to bridge the gap between brand and mechanic, enhance sales capability through technical knowledge, and create a platform for engagement, trust, and loyalty. The Outcome Our company conceptualised and executed a two-month Van Activation campaign across Mumbai and Hyderabad. A fully branded mobile unit was designed and fabricated with comfortable seating, plasma screens, and audio-visual equipment to create a traveling training and engagement hub. The van covered over 150 locations, reaching mechanics and retailers right in their marketplaces. nside the Van: Mechanics and retailers were invited to join sessions that included detailed product presentations, Q&A discussions, and technical knowledge sharing, all in an interactive format. Guests were welcomed with cold towels and refreshments, making the experience both professional and hospitable. Each participant also received branded giveaways, leaving a tangible reminder of Mobil’s commitment. Outside the Van: Engagement continued with product-centric games like “Wheel of Fortune,” drawing crowds and sparking conversations. Retail touchpoints were activated with promoters inviting participants and ensuring footfall around the van. Executional Strength: We handled liaisoning for permissions, van design and fabrication, recruitment and training of manpower, route planning, logistics, and daily reporting to ExxonMobil. The campaign was managed end-to-end with precision, ensuring smooth movement, high participation, and impactful delivery. By combining education with entertainment, the van created meaningful connections, enhanced brand credibility, and strengthened Mobil’s positioning in a highly competitive category. The Feedback The activation received strong appreciation from both Mobil stakeholders and the target audience. Mechanics valued the technical training and felt more confident recommending Mobil products to customers. Retailers and supervisors acknowledged the brand’s effort to engage them directly, calling it a refreshing and memorable approach. ExxonMobil recognized the professionalism of execution and the measurable outcomes delivered across two key markets.
